Ahead of Euro 22, we had one objective: make the Lionesses household names

So, we celebrated them as the incredible elite athletes they are by projecting them onto landmarks that cleverly aligned with one of their key individual traits, and redefining the public perception of female footballers.

And when they won the tournament on home turf, we were prepped with a simple yet impactful reactive that commemorated their monumental achievement - and the silverware: HOME