W o r k

I'm currently the in-house Senior Writer on Nike's Brand Creative team in London. I'm also a freelance writer working with platforms like NYLON and Sole DXB on editorial stories that cover fashion, streetwear, sneakers and pop culture—as well as advertorials and branded projects. As a brand consultant I work with fashion and sportswear clients on copywriting, influencer outreach, creative consultancy, and more.

I've presented digital lectures at Condé Nast College of Fashion & Design, have been an industry judge at Graduate Fashion Week, and a guest panelist with adidas Originals.
 
I'm the former Editor at HYPEBAE, the female-focused platform by HYPEBEAST. 
​

​
​Editorial

​I've got extensive experience in writing for both print and digital, and have written for HYPEBAE,  Season, NYLON,  Mr Porter, Luisa Via Roma, and Sole DXB, ​amongst others. 

​
​CopyWRITING

​I have strong skills in branded content, editorial stories, advertorials and copywriting which I've done for fashion and sports brands like Peak Performance, On-Running and Sandqvist.

​​
Consulting

​I have experience in influencer outreach and consulting for brands of all levels who are looking for authentic and engaging ways to help them connect with Millennial and Gen-Z audiences.