W o r k

My background lies mainly in developing and producing written and filmed content in a variety of formats. I'm currently Senior Editor at Editorialist, where I cover luxury & contemporary fashion news, features and shoppable market stories. I'm also a freelance writer covering fashion, streetwear, sneakers and pop culture with experience in branded content and copywriting for a variety of fashion and sports brands.

I'm the former Editor at HYPEBAE, the female-focused platform by HYPEBEAST.

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​Writing

​I've got extensive experience in writing for both print and digital, and have written for HYPEBAE, Season, NYLON and Sole DXB, amongst others. 

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​CopyWRITING

​I have strong skills in branded content, editorial stories, advertorials and copywriting which I've done for fashion and sports brands like Peak Performance, On-Running and Sandqvist.

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Consulting

​I have experience in consulting for brands of all levels who are looking for authentic and engaging ways to help them connect with Millennial and Gen-Z audiences.