W o r k

My background lies mainly in developing and producing written and filmed content in a variety of formats.

As a freelance writer, I work with platforms like NYLON and Sole DXB on editorial stories that cover fashion, streetwear, sneakers and pop culture, as well as advertorials and branded projects. As a brand consultant I work with a number of international fashion and sports clients on copywriting, influencer outreach, creative consultancy and more.

I'm the former Editor at HYPEBAE, the female-focused platform by HYPEBEAST.

​

​
​Editorial

​I've got extensive experience in writing for both print and digital, and have written for HYPEBAE, Season, NYLON and Sole DXB, amongst others. 

​
​CopyWRITING

​I have strong skills in branded content, editorial stories, advertorials and copywriting which I've done for fashion and sports brands like Peak Performance, On-Running and Sandqvist.

​​
Consulting

​I have experience in influencer outreach and consulting for brands of all levels who are looking for authentic and engaging ways to help them connect with Millennial and Gen-Z audiences.