W o r k

I'm currently the in-house Senior Writer on Nike's Brand Creative team in London. I'm also a freelance writer and work with platforms like NYLON and Sole DXB on editorial stories that cover fashion, streetwear, sneakers and pop culture, as well as advertorials and branded projects. As a brand consultant I work with fashion and sports clients large and small on copywriting, influencer outreach, creative consultancy and more.

I'm the former Editor at HYPEBAE, the female-focused platform by HYPEBEAST. I've also presented digital lectures at Condé Nast College of Fashion & Design and been an industry judge at Graduate Fashion Week.

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​Editorial

​I've got extensive experience in writing for both print and digital, and have written for HYPEBAE,  Season, NYLON,  Mr Porter and Sole DXB, ​ amongst others. 

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​CopyWRITING

​I have strong skills in branded content, editorial stories, advertorials and copywriting which I've done for fashion and sports brands like Peak Performance, On-Running and Sandqvist.

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Consulting

​I have experience in influencer outreach and consulting for brands of all levels who are looking for authentic and engaging ways to help them connect with Millennial and Gen-Z audiences.